AFFILIATE. PARTNERSHIPS. PERFORMANCE PR.
Affiliate and partnership performance marketing is at our core, alongside performance PR. We help DTC and subscription brands win customers, grow revenue and make acquisition work commercially.
The right publisher coverage can also support how your brand is discovered in AI search.
Understand your business and ambitions.
Find the opportunities that matter.
Turn the plan into measurable progress.
Senior growth support without the agency layers.
OUR SERVICES
We work closely with founders and marketing teams, combining strategic advice with practical channel management. Acquisition cost, customer value and margin guide the work.
Build and manage affiliate programmes around profitable customer acquisition, with the right publishers, commercial terms and ongoing optimisation.
Connect with complementary brands, publishers and audiences to reach new customers and create partnerships with a clear commercial purpose.
Develop editorial and commerce opportunities, from product reviews to buying guides, that build brand discovery and connect coverage with measurable performance.
Our specialist channels sit within your wider marketing strategy. We review performance media, conversion and acquisition economics to understand where to invest, what to improve and how your channels can work better together.
PUBLISHER COVERAGE & AI VISIBILITY
Reviews, comparisons and buying guides help people discover and evaluate brands. Search-based AI answers can also draw on published web content, giving relevant coverage another potential route to your next customer.
We bring that perspective to affiliate and performance PR: developing publisher relationships and useful, accurate product coverage that supports both customer acquisition and brand discovery.
AI visibility is an opportunity, not a guaranteed outcome. Inclusion depends on the platform, the question and the content it selects.
HOW WE WORK
Understand your business, customers and commercial targets. Get aligned on what growth needs to deliver.
Review performance, publisher coverage and the customer journey. Find the gaps and prioritise the opportunity.
Build partnerships, negotiate and activate. Keep optimising and reporting against the metrics that matter.
RESULTS
Clear commercial outcomes, not vanity metrics or partner volume for the sake of it.
Scaled new customer acquisition while holding channel economics below target.
Of transactions from new-to-brand customers, on average.
Revenue generated.
Average return on ad spend.
PLUGGED IN
NETWORKS & PLATFORMS
MEDIA & DISCOVERY
REWARDS & COMMUNITIES
FAQ
System6ix is a growth marketing consultancy specialising in affiliate and partnership performance marketing, alongside performance PR. You work directly with Tom, combining senior strategic advice with practical channel delivery.
Very. Strategy matters, but execution is part of the model. We work directly on partner recruitment, commercial conversations, optimisation and reporting.
We focus on DTC and subscription brands, working with founders and marketing teams who want to improve customer acquisition and grow profitably. The right engagement depends on your stage, ambitions and channel opportunity.
Some AI search experiences reference content from across the web. Relevant publisher reviews, comparisons and editorial coverage can create opportunities for your brand to appear in those answers. We consider that potential when developing affiliate and performance PR activity, while keeping commercial outcomes central. Coverage does not guarantee an AI mention, citation or recommendation.
Yes. An audit can be used as a standalone engagement or as the starting point for ongoing channel ownership.
Usually quickly once access, targets and commercial context are clear. The first phase is focused on diagnosis and prioritisation.
START A CONVERSATION
Speak directly with the founder about affiliate, partnerships and performance PR for your brand.
